Retail

WhitestoneTEC™ is a comprehensive solution for collecting data on shopper volume, detailed travel patterns and dwell time in Supermarkets, Wholesale Clubs, and Mass Merchandisers. We have successfully implemented our solution globally providing us a unique understanding of requirements in retail markets across geographical boundaries.

Our C-Track web-based Retail System provides meticulous data on shopper travel patterns to within sub-meter accuracy, which is then incorporated into customized reports.

The finite detail provided in these reports reveals specifics with regard to areas such as:

- Shopper Dwell Time
- Effective Product Positioning
- New Product Evaluation
- Traffic in Specific Departments
- Marketing Efficiency
- Quality of Dwell Times
- Understanding of High and Low Traffic Aisles
- Sales Trends
- Competitive Movement
- Effectiveness of Kiosk Placement
- Optimizing "traffic flow" to Significantly Increase Sales

This data gives our clients the opportunity to capitalize on natural traffic patterns or create new patterns within the store. The end result leads to improved sales and increased sellable space value.

WhitestoneTEC™ is the only company that offers a turnkey, cost-effective method of providing this kind of impact on the retail industry.