A comprehensive, cost-effective system that provides previously unattainable, granular detail of consumer habits, the C-Track system collects data using ultra slim tags installed on shopping carts or carried by consumers. Clients can then access customized reports and three dimensional charts via a secure web portal. The result is a PinPoint snap shot of what goes on in the store—detail at a level never before available.

WhitestoneTEC's™ C-Track precision data collection system, combined with our robust software suite, provides detailed tracking to sub-meter level accuracy. The system aggregates shopper pattern and dwell time data into concise, customizable reports to optimize category management plans, store designs, and promotional strategies for leading consumer package goods (CPG) companies and retailers.

The C-Track reporting options reveal the Detail of Retail including:

• Duration/speed of in-store shopping time per customer
• Time-span customers contemplate a single purchase
• Where customers spend the most time in the store
• Average wait time at checkout and in service departments
• Optimal store layout based on shopper behavior
• Employee Tracking
• Traffic comparisons by day-of-the-week and/or time-of-day
• Amount of traffic generated for an advertised special
• Improved understanding of merchandise categories
• Effects of moving merchandise to new locations in the store
• Flow patterns, cross selling, and impulse buy opportunities